Trochai InsightsTrochai SitesDigital TransformationReal EstateCosta Rica
Trochai Insights Wk. 19 — 50% of CR SMEs use AI, CR ranks 5th in LATAM, and real estate is still editing every property across surfaces that don't talk to each other
Microsoft confirms 53% of Costa Rican SMEs are advancing in digital transformation and 50% already use AI in daily operations. CR ranks 5th in LATAM in AI readiness. But real estate agencies are still maintaining inventory across disconnected surfaces (portals, own site, WhatsApp, social) — and clients notice before the agency does.